Lilith is the orgasm of the head. King and Queen of the flesh and mind. The flames of her kingdom ignite passion, exciting the body and thoughts. Man is secretly attracted and in love with her, but he lies shamelessly to himself, convincing himself that his salvation passes only through the reassuring Eve, angel of the family and caring mother of murderous and murdered children. Eve herself picked the Fruit from the tree located in the Garden of Eden and savored its juice. She swallowed with it its seeds that to this day still lie in the blood of each of her descendants. Lilith has hidden her immense power there and only those who are strong enough to govern it make it grow and emerge.

With the editorial project “LucifHer” the authors wanted to depict that thin line that divides good from evil, underlining the fact that man is not able to act with free will, as he is only a puppet in the hands of a twisted Universe. The figure of Lilith, the protagonist of the story, is the bearer of knowledge, which opens the minds of human beings. This project tells of her hegemony on Earth. She presents herself in different forms, each of which governs the elements. The fire of knowledge burns in each of its forms.

To give life to the right images, it was decided to use naturalistic locations to emphasize the power of the elements, between Puglia, Basilicata and Molise.
The choice of outfits was important. Thanks to the collaboration with two emerging and talented Fashion Designers such as the artist Saverio Maggio and Lorena Di Pasquo who created and donated their creations to the project, it was possible to make the poetry inherent in the photographic story impactful.

The clothes, with their ethereal style and light image, are true works of art. Recycled materials were used to make them. With their hands and their creativity, the designers have created real transformations, giving new life and a new dimension to what is considered by everyone to be a simple waste. From a simple blister pack of medicines or milk containers, together with scraps of fabric of different values, it is possible to compose harmonious clothes like a symphony, which exalt those who wear them, giving the whole a surreal image.

The study of materials and their processing produce artifacts that can be defined as artisanal diamonds.
The craftsman is the one who with his work can provide us with the necessary tools to save ourselves from the alienation, neurosis and anxiety typical of contemporary living, giving the world magic and enchantment.